Downloadable computer application software for mobile devices that allows the user to purchase the owner's products and merchandise, search for and locate the owner's retailers, contribute to the owner's social media accounts, and receive, organize and view current news regarding coffee, fair trade practices, promotions, contests and current events in the field of coffee and fair trade practices; Blank journals; calendars and diaries; greeting cards; notebooks; notepads; stationery agendas; stickers and decalcomanias; vehicle bumper stickers; Reusable shopping bags; tote bags; Cooler bags; cups and mugs; travel mugs; water bottles sold empty; Baseball caps and hats; casual clothing; children's clothing; scarves; shirts; sweat shirts; t-shirts; toques; Biscotti; cakes; coffee; cookies; croissants; energy bars; granola-based snack bars; ground coffee beans; muffins; pastries; powdered cocoa for drinks; prepared coffee and coffee-based beverages; roasted coffee beans; sandwiches; tea; wrap sandwiches; energy drinks; Vending machine services; Retail store and wholesale store services, featuring coffee, tea, coffee and tea brewing equipment, apparel, coffee mugs, drinking cups, sandwiches, confectionery items, prepackaged snack items, baked goods, granola bars, energy drinks, coffee brewing equipment, namely, electric and non-electric coffee grinders and electric and non-electric coffee machines and coffee extracting machines, beverage cups and saucers, beverage decanters, drinking glasses, coffee brewing equipment cleaning products, kitchen bowls, reusable kitchen storage containers, coffee storage containers, tea kettles, milk pitchers, coffee tampers, coffee filters, and aprons; online retail store services featuring coffee, tea, energy drinks, coffee brewing equipment, namely, electric and non-electric coffee grinders and electric and non-electric coffee machines and coffee extracting machines, beverage cups and saucers, beverage decanters, drinking glasses, coffee brewing equipment cleaning products, kitchen bowls, reusable kitchen storage containers, coffee storage containers, tea kettles, milk pitchers, coffee tampers, coffee filters, and aprons; administration of a loyalty reward program to promote the retail services of others for participants to obtain benefits from purchases of a company's goods and services; providing information via a website and the owner's social media accounts featuring consumer information in the fields of coffee and tea, coffee beans and blends, coffee roasting, hot and cold beverage brewing tips, and the business benefits of fair trade, sustainable growing and business information regarding distribution practices of coffee growers, and coffee growing regions; Cafe-restaurants; cafés; carry-out restaurants; mobile restaurant services; restaurant services