The mark consists of the words RIVERWATCH in red print; RIVERWATCH extends across the center of an oval on a brown banner; beneath the RIVERWATCH banner is the word WATERFRONT in black print; beneath the word WATERFRONT are the words BAR & GRILL; WATERFRONT and BAR & GRILL are in smaller print than RIVERWATCH; the center of the oval consists of brown, wood boards; moving outwardly from the boards, the oval is comprised of four ovals, the inner oval being red, then a brown oval, then a blue oval, and an outer yellow oval.