The mark consists of a circle on the outside and a design in the center. The black outside circle is interrupted in the upper part to show the words FLORIDITY BLOOM in black capital letters. The circle is interrupted in the lower part to show the words FLOWERS & MORE in black capital letters of smaller size, with the letter « O » of the word « MORE » replaced by a design of a single red, black and green strawberry dipped in brown chocolate for most of its lower body. The brown chocolate dip has fine white lines painted in white chocolate on it. In the center of the logo is a silver carrying bucket with a semicircular carrying handle fixed on the sides of the bucket, sitting in a low position on the front of the bucket. The center of the carrying handle has a brown textured comfort grip to look like a wood pattern. In the bucket are seven peony-like flowers in the colors pink, rusty orange and red, with some green leaves and stems showing below the flower heads.