Arranging and conducting incentive reward programs to promote the sale of edible produce; providing incentive award programs for customers through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty for the purchase or use of edible produce; the bringing together, for the benefit of others, of edible produce, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means on on-line retail stores

Providing an on-line forum for consumers of produce grown in a controlled agricultural environment

Providing a website featuring information, namely, recipes using produce; providing an online computer database to consumers featuring information, namely, recipes, ingredients, preparation, and cooking information for produce; providing information in the field of recipes via a website; food preparation information in the field of recipes via a website