The mark consists of a black-outline profile image of a lion surrounded by a partial border in the upper-left and lower right evoking the colors of the rainbow. The upper-left border is L-shaped and gradient in color, with one end the color red and transitioning to orange and ending in yellow. The lower-right border is J-shaped and gradient in color, with one end the color yellow and transitioning to green, then blue, then indigo, and ending in violet. The wording PRIDE LENDING in black lettering is on the outside of the border on the lower-right hand side and curves around the J-shaped border. The color white appearing in the mark represents background or transparent areas that are not claimed as a feature of the mark.