The mark consists of a castle set on a grassy knoll with two clouds in the background. A winding walkway bisects the grassy knoll and leads up to the Castle's front door with three swirly lollipops flanking the walkway and candy wafers resting about the grassy knoll. Two ice cream cone turrets define the corners of the castle on the first floor. Two turrets and a ginger bread house appear on the second floor of the castle with a triangular pennant flying on the top of each second floor turret and three triangular pennants flying from the roof of the ginger bread house. In the foreground of the logo, there are four triangular chocolate covered ice cream bars on a stick with each dipped in frosting with sprinkles. The outer perimeter of the logo is defined by three intermittently intersecting lines collectively forming a semicircle. Solid discs of varying sizes are splattered about the intermittently intersecting lines.