The mark consists of a black shield with a lined border within which is the image of an open book on the upper left portion of the black shield wherein the right page includes the image of a key hole, the image of a crossed key and knife on the upper right portion of the black shield, and the image of a cheese wheel with a missing slice wherein the cheese wheel is supported on a globe stand, wherein the bottom portion of the shield includes a ribbon with the words PRO AMORE CASEI, wherein the shield is centrally positioned within an inner circle, the inner circle including a series of top and bottom vertical and side horizontal striated lines pointing toward the shield, wherein the inner circle is surrounded by an outer circle, wherein the space between the inner and outer circles includes the words CHEESE STATE UNIVERSITY DAIRY FARMERS OF WISCONSIN.