The mark consists of labeling with a black background; on the right side of the labeling, in horizontal format, the name "SPY VALLEY" appears in a stacked formation in large high-contrast white stylized sans-serif letters at the top, a line of red morse code divides the top from the bottom under which the words "PINOT NOIR" appears in bold white sans serif font, on the next line the words and symbols "MARLBOROUGH // NEW ZEALAND" appear in smaller all-caps white font followed by a spacing interval, and the words "SUSTAINABLY CRAFTED" stacked over the words and symbols "SOUTHERN VALLEYS//SINGLE ESTATE" appear in the same smaller all-caps white font at the bottom of the right side of the label; the left side of the label is presented in perpendicular format and is divided by the words "SUSTAINABLY GROWN FROM OUR FAMILY VINEYARDS". with the remainder stylized to resemble a casefile by using long vertical and shorter horizontal white lines to create three perpendicular rows of informational blocks in a staggered formation with each block headed with a subject matter word in white sans-serif font followed by a colon and followed by additional informational verbiage; the first row of informational blocks appears closest to the midpoint of the label and contains three blocks of unequal size, the top headed with the word and symbol "REGION:" the middle with the word and symbol "SUB REGIONS:" and the bottom block contains changeable descriptive wording; to the left, the next row contains two blocks of slightly unequal size, the smaller top block headed with the word and symbol "GEOLOGY:" and the bottom headed with the words and symbol "WINEMAKING NOTES:"; to the left, the next row contains two blocks of unequal size, the top smaller block headed with the words and symbols "WINEMAKER:" and below that "VITICULTURIST:", the bottom block is where additional information about the product is provided; to the left of the last long perpendicular white line appears, in perpendicular format, the words "WINE OF NEW ZEALAND" in bold white all-caps sans-serif font, on the next line to the left, in perpendicular format, appears the words "ALC". and "VOL. 750ml", on the last line to the left, in perpendicular format, appears a grey circle overlaid with the name "SPY VALLEY WINES" in a stacked formation in white stylized sans-serif letters.