The mark consists of a three-part label design. The top portion of the three-part label is a vertical rectangle outlined in brown on the top and sides and the then outlined in black on the bottom. Centered in the lower section of the top portion of the label is a stylized man holding a spear and a ring with keys. The color red appears in the clothing, shoes and hat, and on the hair, facial hair, facial features and hands of the stylized man in the design; the color white appears in the clothing and on the facial hair, facial features and hands of the stylized man in the design; and the color brown appears in the clothing, shoes, hat, spear and ring with keys of the stylized man in the design. The stylized man is set against a gray and white seal that has buildings in the center. The ring that surrounds the buildings has the words "LONDON ANNUAL INTERN EXHIBITATION OF ALL FINE ARTS INDUSTRIES INVENTIONS" in gray lettering. The next ring has horizontal grey lines creating a stylized border. Outside of the seal are radiating grey concentric circles. Near the top of the label is the word "BEEFEATER" in red stylized letters. Below that is the word "LONDON" in black lettering. The middle portion of the three-part label is a narrow horizontal rectangle outlined in brown on the bottom and sides and the then outlined in black on the top. The interior of the middle portion of the three-part label the name "JAMES BURROUGH" in stylized black lettering set against curved grey lines that mimic the radiating concentric circles in the top portion of the label. The lower portion of the label is a horizontal rectangle in red, with a horizontal rectangle outlined in a thin brown line. Toward the top of the inner rectangle is a brown horizontal.