The mark consists of a rectangular bar at the center top and centered above two intersecting diamonds. Underneath the rectangular bar are two diamonds, one on top of the other but slightly offset. The area where the two diamonds overlap forms an inner diamond split down the middle, from top to bottom, into two triangles where there are two dots opposing one another, on the inside of these triangles, representing one door knob for each triangle. There are also two palm trees, one on each side of the two intersecting diamonds. All of this rests above another rectangular bar that stretches from the bottom of both palm trees. Underneath the larger rectangular bar are the letters, in TideSans 300LilKahuna font, "sfhotbuy". The white background is not a claimed color of the mark. On the outside of where the two diamonds intersect, the left side is shaded in gray and the right side is also shaded in gray.