Printed materials, namely, magazines, books, booklets, calendars, cookbooks, and printed yearly schedules of hockey games; stationary, namely, letterhead and envelopes; bookmarks ; autograph books; greeting cards; ballpoint pens; money clips ; decals; collectable trading cards; souvenir albums; stickers; sticker albums; bumper stickers; disposable napkins; door knob hanger signs; memo boards; removable tattoos; Decorative wall plaques; bulletin boards; photographic prints; pictures; paintings and their reproductions; wall hangings, namely, posters and pictures; chairs; Action figures; collectable toy figures; stuffed and plush toys; sporting goods and equipment, namely, hockey sticks, hockey pucks, hockey stick racks, helmets, face masks, goalie masks, golf putters, golf balls, in-line skates, ice hockey gloves and ice skates; Christmas tree decorations and ornaments; playing cards; toy flying disks; board games; Online retail store services featuring merchandise, namely, clothing, jewelry, drinkware, glassware, pennants, lapel pins, decorative banners, player cards, souvenirs, flags, stickers, photographic prints, pictures, paintings and their reproductions, key chains, books, headgear, footwear, toys, and sporting equipment, namely, hockey pucks and hockey sticks; retail sale of merchandise, namely, clothing, jewelry, drinkware, glassware, pennants, lapel pins, decorative banners, player cards, souvenirs, flags, stickers, photographic prints, pictures, paintings and their reproductions, key chains, books, headgear, footwear, toys, and sporting equipment, namely, hockey pucks and hockey sticks; promoting sports and entertainment events of others by advertising in print media, in broadcast media, via the Internet and by telecommunications; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports teams; rental of advertising space; promotional marketing campaign services for others, providing information in the fields of sports and entertainment through social media, television, radio, and print publications, namely, books, brochures, pamphlets, newsletters, blogs, and magazines; conducting a social media campaign through the creation of a hashtag for the purpose of promoting sports and entertainment and a loyalty program