Business market research on customer engagement for the use of ultrasound devices; conducting business surveys on customer behavior and attitudes regarding their use of and experience with ultrasound devices; administration of a customer engagement program for encouraging effective and proper usage of ultrasound devices by customers; web-based software platform for sharing user-generated content and experiences relating to their use of and experience with ultrasound devices; administration of a customer engagement program for consumers through issuance and processing of incentive points for purchase of a company's goods and services for product education, commercial promotion and for advertising purposes; issuing of credits of value in relation to customer engagement programs; software featuring education, training and instructional content and user-generated content relating to medical devices, medical imaging, and medical technology and use of imaging devices; education and training services, namely, providing webinars and content on topics related to medical devices, medical imaging, and medical technology