Providing analytics, market metrics, and advertising targeting insights based on consumer purchase data; computerized point of sale (POS) data collection services for brick and mortar retailers and consumer packaged goods (CPG); providing analysis of POS and marketing data; providing analysis of stock-keeping unit (SKU) data; providing item and SKU-level marketing intelligence and data

Software as a Service (SAAS) services featuring software for analyzing data related to brick and mortar retail and consumer packaged goods (CPG) customers; Software as a Service (SAAS) services featuring software for use in managing customer data sources, namely, point of sale purchases, mobile purchases, online ordering, stock-keeping unit (SKU) data, loyalty and rewards memberships, email advertising, and text messages; Software as a Service (SAAS) services featuring software for creating target consumer audiences based on purchase behavior, demographic, socioeconomic, and special interest data; Software as a Service (SAAS) services featuring software for planning, executing, measuring and optimizing customer relationship marketing