Downloadable mobile application that assists users in the selection of beauty products, enables users to try on cosmetics products using virtual reality technology and enables users to share options and results with others, to review content, information and how-to videos of techniques, digital tutorials and tips in the field of beauty and product information, and to purchase beauty related products and services from a website and via mobile devices

Online retail store services featuring a wide variety of consumer goods of others; comparison shopping services; order fulfillment services; sales promotion of products for third parties; providing a website featuring the ratings, reviews and recommendations on consumer goods for feedback purposes; gift registry services; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; subscription services in the field of cosmetics, fragrances, beauty aids, personal care products, and bath, body and beauty products; demonstration of goods; distribution and dissemination of advertising materials in the nature of samples; advertising and sales promotion for others; commercial information services for others regarding personal care products, toiletries, cosmetics, cosmetic products and accessories, and fragrances; the bringing together, for the benefit of others, of a curated collection of skin and body care products; hair care products; toiletries, cosmetics, cosmetic products and accessories, fragrances, dietary and nutritional supplements; products for dental hygiene; and related accessories

Customer loyalty programs; gift cards

Organizing live and recorded programs and demonstrations for entertainment and educational purposes in the field of cosmetics, beauty, skin and hair care products that feature expert demonstrations and group discussions about beauty products, beauty tips and techniques; entertainment services, namely, organizing and conducting social events for influencers and brand personnel and managers

Non-downloadable software allowing users to interact with a website using responsive web technology to provide users with access to a platform that assists users in the selection of beauty products, enables users to try on cosmetics products using virtual reality technology and enables users to share options and results with others, to review content, information and how-to videos of techniques, digital tutorials and tips and in the field of beauty and product information, and to purchase beauty related products and services from a website and via mobile devices

Consultation services in the field of make-up, namely, in-person makeup consultation and application services; Providing on-site beauty services, namely, skin care, hair care, and make-up application services; cosmetic and makeover services; consultation services in the field of makeup, namely, on-line makeup consultation services and in-person makeup consultation and application services; beauty consultation services in the selection and use of cosmetics, fragrances, beauty aids, personal care products, and bath, body and beauty products