Platform as a service (PaaS) services, namely, providing proprietary, closed-source non-downloadable computer software for managing club operations featuring a web- based portal including an online dashboard for centralizing, operationalizing, unifying, managing, and providing data to web and mobile software applications and services; platform as a service (PaaS) services, namely, providing proprietary, closed-source non- downloadable computer software for managing club operations featuring a web-based portal and online dashboard for centralizing, unifying, managing, and providing data to web and mobile software applications for providing customer loyalty programs and marketing services and communications; platform as a service (PaaS) services, namely, providing proprietary, closed-source non-downloadable computer software for managing club operations featuring software programs to facilitate internal communications among employees and employee engagement, payroll and labor, POS systems, tee-time reservations, weather, guest and member surveys, owner surveys, and country-wide census data; platform as a service (PaaS) services, namely, providing proprietary, closed-source non- downloadable middleware for providing an interface between digital channels such as mobile, web, kiosk, connected wearable technology, IoT connected devices, connected car technology, augmented reality technology, and other conversational user interfaces such as chatbots, with point-of-sale systems, payment processing systems and acquiring banks, enterprise resource planning systems, and customer relationship management systems; Providing a web-based portal and online dashboard in the nature of a website featuring proprietary, closed-source technology for centralizing, unifying, managing, and normalizing data for various third-party software applications for providing customer loyalty programs to retailers; Business management consultancy services for club operations, namely, providing club operators with proprietary, closed-source non-downloadable computer software for managing club operations featuring a web- based portal including an online dashboard for centralizing, operationalizing, unifying, managing, and providing data to web and mobile software applications and services and operating point of sale systems, inventory management systems, payment processors, and back office management systems that use touch screen kiosks and terminals, mobile devices, smartphones, tablet computers, wearable technology, customer loyalty platforms, portable computers, connected cars, and other connected electronic devices; Business management consultancy services for club operations, namely, namely, providing club owners proprietary, closed-source non-downloadable computer software for managing club operations featuring software programs to facilitate internal communications among employees and employee engagement, payroll and labor, POS systems, tee-time reservations, weather, guest and member surveys, owner surveys, and country-wide census data; Business management consultancy services for club operations, namely, providing club operators with proprietary, closed-source non-downloadable computer software for facilitating internal communications among employees and employee engagement; Business management consultancy services for club operations, namely, providing club owners with proprietary, closed-source non-downloadable computer software for providing customer loyalty programs and digital coupons, offers, advertisements, and promotions; Business management consultancy services for club operations, namely, providing club owners with proprietary, closed-source non-downloadable middleware for interfacing digital channels such as mobile, web, kiosk, connected wearable technology, IoT connected devices, connected car technology, augmented reality technology, and other conversational user interfaces such as chatbots, with point-of-sale systems, digital wallets, payment processing systems and acquiring banks, customer loyalty, enterprise resource planning systems, and customer relationship management systems