Providing a downloadable, mobile application, featuring fitness content; Providing a downloadable, mobile application, featuring diet and nutritional content; Providing a downloadable, mobile application, featuring health and wellness content; Providing a downloadable, mobile application, which provides an image based interface for tracking and monitoring the user's aforementioned activities; Providing a downloadable, mobile application, which provides for shopping opportunities for users directly through the application; Providing a downloadable, mobile application, which enables the user to view personalized ads and recommendations based on user activity; Providing a downloadable, mobile-application relying on image analysis and chat bots, for communicating with others and groups online; Providing a downloadable, fitness-based social media platform for communicating with others and groups online; providing a downloadable software for posting links, images, audio recordings, video recordings, and text; providing a downloadable software for, rating, and labeling internet content and relationships with others; providing a downloadable software for finding and learning about other users; providing a downloadable software for building online communities; providing a downloadable software for online communication; providing a downloadable software for showing a user that user's desired and preferred content, and filtering from a user their undesired content