The mark consists of the words "Piñata" in bold inflated letters bordered with black. The inside of each letter is painted in stripes of varying order of the colors yellow, lime green, and pink. The letter "A" in the center of the wordmark has 3 evenly spaced triangles sticking out of the left side to imitate the look of cones with tassels on a real Piñata. Each cone is pink with black borders and each has 3 tassels with the colors green, yellow, or pink. On the right of the wordmark is a cartoon image of a little boy with black hair wearing traditional Mexican clothing and holding a pink and white stick behind his back. He wears a yellow shirt, green pants, pink sandals, a sombrero with pink, yellow, and green.