The mark consists of the capitalized (all caps) word BULLFROG, with the words BULL and FROG stacked above one another (i.e., the word BULL is aligned directly above the word FROG). The letters b, u, l, l, f, r, and g are dark blue; the letter o in FROG is a stylized orange circle with a white frog hand in the center. The capitalized letters AI are written in the same stylized, sans serif font as BULLFROG. The letters a and i are white, alone on a squared orange background to the lower left of the logo. The slogan ONE GIANT LEAP FOR MANKIND. is stacked, written directly to the right of the letters AI (i.e., the slogan is on the same line as AI). The orange box with letters AI, and the slogan ONE GIANT LEAP FOR MANKIND. comprise the third row of the logo. The slogan is dark blue text.