The mark consists of The word KEOGHANEV in all capital letters with the following elements: the letters "KE GHAN" are in orange. The letters "EV" are in green. The letter "O" is in green and stylized as a car shape from the side, showing two wheels, the bottom, right and upward-going shape in green, the upper shape replaced with the letters EV and a nearly full circle going from the left bottom corner of the car in clockwise circle to the "V" letter with a socket shape to end it, all in green. The right hand side of the car is not visible. Furthermore the "A" letter extends on the bottom right in a straight bulky orange line to underline the remaining three letters "NEV". The first six letters "KEOGHA" are underlined by three thinner lines, all the same height, and accounting together for the same height as the bulky orange line.