Smart watches; wearable activity trackers; pedometers; Digital audio players; Personal electronic devices used to track fitness goals and statistics; downloadable computer application software for smartphones and mobile devices in the fields of fitness and exercise featuring personal training services, coaching, workouts and fitness assessments; computer software for managing information regarding tracking, compliance and motivation with a health and fitness program?multifunctional electronic devices for displaying, measuring, and uploading to the Internet information including time, date, heart rate, global positioning, direction, distance, altitude, elevation, speed, pace, steps taken, calories burned, routes, navigational information, changes in heart rate, activity level, hours slept, quality of sleep; Downloadable software for smart phones, wearable activity trackers and other electronic devices, used to track, record and analyze the user's mid-to-high-strength activities, getting up activities, steps, heart rate, sleep, dynamic calories, training heart rate zones and other sports data; Downloadable mobile phone or computer software for online dating