The mark consists of a black label design, which includes at the left upper part the wording "Dulces Mara" written in a black with white outline stylized font, one under the other, interrupting the base of a yellow sun design with orange beams outlined in white. The sun has two brown eyes with black eyebrows and brown smile. On the upper right side of the label there is a yellow circle design which has in the center the word "EXTRA" written in a black with yellow and orange outline stylized font, under which is the word "HOT" written in a red with yellow and orange outlined stylized font, having in the left part a design of a yellow with orange outline flame. In the center of the label there is an orange-yellow flame design, over which are placed the words "MARA MANGO" written in a red stylized font with orange and yellow outline, one under the other. Under these words, there is the word "FUEGO" written in a dark red stylized font with orange and yellow outline, being placed over a green splash design. At the bottom of the label there is a curved line design depicted in red, yellow, and orange, at the right end of which there is a representation of a brown smiling potato chip on a black stick in yellow and orange flames. On the grey part which is a transparent background and is not claimed as a feature of the mark there is a green lime and a red pepper. The white outside the design is just transparent background and is not claimed as a feature of the mark.