Non-downloadable computer application software for qualifying and matching retail consumer advocates with consumer product brands and retailers in the field of consumer product sales; Non-downloadable software, namely, communications software for retail consumers, sales representatives, consumer product brands, and retailers related to identifying sales and business opportunities; Non-downloadable computer software, namely, software for qualifying and converting retail consumer advocates into sales representatives for consumer product brands and retailers; Platform as a service (PAAS) featuring a computer software platform for use in transacting sales orders, connecting retail consumer advocates, sales representatives, consumer product brands, and retailers, and qualifying, matching, and converting retail consumers into sales representatives for consumer product brands and retailers