The mark consists of a stylized design of a running roadrunner, which is depicted in a slightly crouched right side profile and centered above the wording RED RUNNER, which is in block letters and centered above the wording COFFEE, which is in block letters of the same weight as those of the wording RED RUNNER. The body of the roadrunner forms a stylized coffee cup, where steam rising from the top center of the cup is depicted by two wavy vertical lines. The tail of the roadrunner extends to the left as two detached horizontal bars depicting speed, and the head crest of the roadrunner sweeps exaggeratedly to the left as two horizontal bars depicting speed in a form similar to the horizontal bars of the tail. All of the above is depicted in red.