Providing temporary use of non-downloadable cloud-based software for storing, organizing, managing, visualizing, and analysing market research data and insights; Software as a service (SAAS) services featuring software for extracting insights, keywords and quotes, generating transcriptions, performing sentiment analysis, obtaining decision-making support and analysing data arising out of the electronic transmission of voice, data, images, audio and video, integrating technologies of Artificial Intelligence, Natural Language Processing (NLP) and Machine Learning