Recorded content; media content; downloadable mobile applications for children, young people and parents; application software for children, young people and parents; educational mobile applications; educational computer applications; educational tablet applications; application software for streaming audio-visual media content via the Internet for children, young people and parents; computer software for creating dynamic websites for children, young people and parents; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable media; electronic publications for children, young people and parents; downloadable publications in electronic form for children, young people and parents; non-downloadable publications for children, young people and parents; electronic newsletters for children, young people and parents; interactive computer graphics for children, young people and parents; communication, networking and social networking software for children, young people and parents

Toys, games and playthings; assembly toys; building blocks toys; children's toys; children's multiple activity toys; play structures for children; construction toys; toy houses and tents; craft toys sold in kit forms; stacking toys; developmental toys; educational toys; fabric toys; modular toys; magnetic building blocks being toys; interlocking construction toys; multi-part construction toys; outdoor toys; scale model structures; toys simulating objects used by adults in day-to-day activities; parts, fittings and accessories for all of the aforesaid goods

Commercial trading and consumer information services in relation to toys; operating and providing on-line marketplace for buyers of toys; the bringing together, for the benefit of others, via the Internet or in store, of a variety of goods, for children and young people enabling customers to conveniently view and purchase those goods; online retail services connected with the sale of toys, games and playthings, assembly toys, building blocks toys, children's toys, children's multiple activity toys, play structures for children, construction toys, toy houses and tents, craft toys sold in kit forms, stacking toys, developmental toys, educational toys, fabric toys, modular toys, magnetic building blocks being toys, interlocking construction toys, multi-part construction toys, outdoor toys, scale model structures, toys simulating objects used by adults in day-to-day activities; advertising, consumer trends and Internet usage in relation to toys; arranging of subscriptions to information media and educational content for parents; advice, consultancy and information relating to all of the foregoing