The mark consists of the words "Eddie's Exotics" with Eddie's appearing in cursive letters in outline form with Exotics appearing in print letters within a rectangular box positioned below Eddie's. An ice cream cone is positioned above the word Eddie's with a circular track appearing in the background, wherein the circular track disappears behind the top of the ice cream cone and behind the word Eddie's, and rays extend outwardly from the ice cream cone toward the inner edge of the circular track.