Providing an electricity procurement, delivery, and monitoring service that allows consumers to optimize their cost of electricity and earn rewards based on their use; Providing a downloadable application for electronic mobile devices and an online portal that allows consumers to register behind the meter assets with the platform, optimize usage and patterns, and provides consumers details about their behind the meter assets; Providing a downloadable application for electronic mobile devices and an online portal that provides consumers of electrical energy with information concerning their usage and energy efficiency within their home and for their behind the meter assets; Providing a downloadable application for electronic mobile devices and an online portal that provides consumers of electrical energy to compete against each other in a community with respect to their energy savings behavior and carbon savings, including with respect to their behind the meter assets, as well as their demand response to their use of electricity in the home; Retail electricity provider services, namely, providing a service that allow customers to purchase energy, namely, electricity