Consulting services in the field of consumer goods selection of sleep products, equipment, and environments; Online store services and retail store services featuring sleep related goods to create a sleep ecosystem or provide an environment conducive to sleep, health, fitness, well-being, and rest; Online store services and retail store services featuring sleep related goods and services of others; online and retail store services featuring sleep related goods to create a sleep ecosystem; online store services and retail store services featuring customized sleep system equipment; online store services and retail store services featuring mattress foundations, mattress components, and mattresses conducive to sleep; online and retail store services featuring light and sound products conducive to sleep; retail store services featuring temperature regulated, electric heating and cooling pads not for medical purposes for use in mattresses, furniture, and bedding; online store services and retail store services featuring temperature regulation systems comprised of electric heating and cooling pads not for medical purposes and corresponding electronic control units for the electric heating and cooling pads not for medical purposes for use in mattresses, furniture, and bedding; online store services and retail store services featuring temperature regulation systems comprised of electric heating and cooling pads not for medical purposes, and corresponding electronic control units, and remote controls for the electronic control units for applications in mattresses, furniture, and bedding; online store services and retail store services featuring therapeutic weighted temperature regulated, electric heating and cooling blankets to provide proprioceptive input to the body not for medical purposes; online store services and retail store services featuring therapeutic weighted temperature regulation systems comprised of therapeutic weighted temperature regulated, electric heating and cooling blankets to provide proprioceptive input to the body not for medical purposes and corresponding electronic control units for the therapeutic weighted temperature regulated, electric heating and cooling blankets not for medical purposes; online store services and retail store services featuring therapeutic weighted temperature regulation systems comprised of therapeutic weighted temperature regulated, electric heating and cooling blankets to provide proprioceptive input to the body not for medical purposes and corresponding electronic control units, and remote controls for the electronic control units; online store services and retail store services featuring pillows, bed sheets, mattresses, mattress toppers, mattress pads, sleeping bags, sleeping pads, mattress cushions, bed blankets, bed frames, and electromagnetic field shielding products; online store services and retail store services featuring sleep products, equipment, and environments to facilitate sleep, rest, and recovery; online and retail store services featuring sleep enhancing products, equipment, and built environments to facilitate sleep, rest, and recovery; online and retail store services featuring products, equipment, and built environments for chronotype management