The mark consists of a primary background color of grapefruit red. In the middle of this background are the words "kaBoom chocolaka". The word "kaBoom," in white, is positioned above the word "chocolaka," also in white. Above the letter "k" in the word "kaBoom" is a dot in the color of midnight blue. Above, and almost in between, the letters "a" and "B" in the word "kaBoom" is a dot in the color of pink sherbet. Above, and almost in-between, the letters "B" and "o" in the word "kaBoom" is a dot in the color of powder blue. Above the letter "m" in the word "kaBoom" is a dot in the color of sunflower. To the left of the word "kaBoom" is a dot in the color of pink sherbet. Sandwiched between the words "kaBoom "and "chocolaka" are four dots, left to right, in order of the colors sunflower, midnight blue, jade green, and sherbet pink. To the left of the word "chocolaka" is a dot in the color of jade green. To the right of the word "chocolaka" is a dot in the color of jade green. Beneath the first "c" in the word "chocolaka" is a dot in the color of powder blue. Beneath, and in-between, the second "o" and "l" in the word chocolaka is a dot in the color of sunflower. Beneath the "a" in the word "chocolaka" is a dot in the color of midnight blue. On each side of the words "kaBoom chocolaka" are decorative bursts, each other in the color of powder blue. The consecutive letters "oo" in the word "kaboom" are underlined in the same color white that is used in the letters of the two words.