The mark consists of a bear doll holding a coffee cup with a grip and a donut on each hand in the background of this mark. The donut has sprinkles and it is located on the right side of this mark. The cup is on the left side and has one exclamation point in the middle with swirls coming out of the top of the cup, meant to appear as steam. The words "COFFEE without donuts" are running from the bear's right arm to its left arm across the chest. A regular upright triangle with a red border-line is located between the bear doll's right and left foot. The triangle contains six donuts in different colors. Purple donut is on the top of the triangle, and blue and brown donuts are under the purple donut. Red, yellow, and green donuts are under the blue and brown donuts. The word "SIX" is red and located on the left side of the mark under the coffee cup beside a black letter "6" on the bear's right foot. Another word, "DONUTS," is orange and located on the right side of the mark on the bear's left foot.