The mark consists of a stylized depiction of a brown dog with a baseball in his mouth and a baseball bat resting on his shoulders. The baseball bat has the word "LOUIE" on the right end. The dog is standing in front of a dock made from upright logs and rope and is shown from the waist up wearing a blue dog collar with a red and white fishing lure attached to it, a blue and white striped baseball jersey with the number 5 on the right side, a white fishing hat with a red and white fishing lure, and sunglasses. In front of the dog is a sign with the words LAKE COUNTRY centered at the top with DOCKHOUNDS in larger letters below. The "O" in DOCKHOUNDS is a baseball with two water drops under it. The entire design is overlapping a large circle with the bottom portion filled with stylized water.