The mark consists of the word "SPLASH" in stylized dark blue lettering with a white outline above the word "FUN" with a dark blue and white border around each of the letters. The letters in the word "FUN" are filled in to look like sections of a swimming pool, including light blue water and a dark blue line pattern designed to look like the bottom of a swimming pool. Within the letter "F" is a white inflatable unicorn float with a yellow horn and with a mix of green, yellow, blue, purple, and red in the mane and tail. The letter "U" contains a round pool float with colored sections of red, orange, pink, blue, green, and yellow. The letter "N" contains an inflatable duck float colored orange and yellow with black eyes, as well as a grey pool ladder. Perched on the "N" is an inflatable pink flamingo float with a beak colored black and yellow, and white highlights. All of the foregoing rests atop a light blue water splash design.