Promoting the sale of goods and services of others by awarding purchase points for credit card use; promoting the sale of credit card accounts and credit card usage through the administration of customer loyalty and incentive award programs; Promoting the sale of credit card accounts through the administration of incentive award programs; promoting goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events; providing incentive awards program through issuance and processing of points of value to customers; Business administration of consumer loyalty programs