The mark consists of the word, CREATIVE, in bold dark grey capital letters above the word, MACHINES, in dark grey capital letters. To the left of the literal elements is a round grey gear with an indentation at the 2 o'clock position and an orange square with three rounded corners and one concave corner appearing in the 2 o'clock slot. At the concave corner of the orange square is a smaller yellow square with rounded corners. At the 3 o-clock position on the gear is a green square with rounded corners the same size as the orange square. At the 12 o'clock, 6 o'clock, and 9 o'clock positions, respectively, there is a light blue square with rounded corners and a small rounded protrusion of the same color pointing at the relevant position on the gear in each case.