The mark consists of the words "soAr iT Up " at a significant ascending angle as the phrase moves from left to right with all the letters in a medium brown and a red "heart" as the dot on the "i". A black Raven with a green eye soaring underneath the aforementioned phrase and at a slightly greater flight trajectory incline upwards in comparison to the phrase. The "T" comes to a sharp point on the right side and there is a barb , also on the sharp, right side of the "T" that comes down in an arc similar to a fishing hook.