The mark consists of an "A" which is a main letter for "Ambush and Action" which sits just above the arrow on the right side and a disconnected piece of the arrow to the left . Outdoors has a bulls-eye for the letter "O" and it is placed directly under the arrow and the arrow has three little pieces the disconnect from the arrow just above the letters "oor" in the word "outdoors". Image of a fish over top of an antler and the string overlapping the antler, fishing hook and string going into the mouth of the fish. on the arrow there is a feature at the end and it has on the bottom of the feature the letters" AAO". The antler intersecting the arrow, the outline/shading around the letter 'A', and the orientation of the fish and arrow facing left to right.