The mark consists of the literal element 'iceWell' in a large sans serif bold font, with the literal element 'CHICAGO' in all caps in a smaller bold sans serif font centered below. Below is the image of a flag that displays the literal element 'IceWELL' in sans serif font centered with the lowercase letter 'i' connecting with the lowercase letter 'c' which intertwines with a lowercase letter 'e' that is rotated forward at a 90 degree angle cascading toward the 'WELL' located directly beneath appearing in all caps with the letters 'E' 'L' 'L' coinciding as one unit. In a smaller font the literal element 'CHICAGO' appears in all caps centered below. The background consist of 3 unequal horizontal stripes of Icy Aqua Blue, Coral Red, and Icy Aqua Blue. Below is the literal element 'Icewell- more than a brand, it's koldhearted' in a bold sans serif font. Below is the image of a large heart with two large snowflakes appearing as eyes, and a smaller snowflake as a nose, with the literal element 'KOLDHEARTED' in all caps appearing in the shape of the heart's mouth, with icicles hanging from the letters. The heart has snow at the top of the heart and icicles at the bottom of the image. Below is the literal element 'Icewell is kold blooded drip Icewell bloody the ice.' in a bold sans serif font. Below is the literal element 'ice up' in bold sans serif font, with the lowercase letter 'i' connecting with the lowercase letter 'c' which intertwines with a lowercase letter 'e' that is rotated forward at a 90 degree angle cascading toward the literal element up, which is located above and to the right. The literal element 'W' in a large font has a circle in the center with a bar extending down. To the right is the literal element 'ice 'em' with the lowercase letter 'i' connecting with the lowercase letter 'c' which intertwines with a lowercase letter 'e' that is rotated forward at a 90 degree angle, with the literal element 'em in a smaller font located to the bottom right.