Cloud (SAAS) or self-hosted computer software system used for use in providing analysis of stored web logs and or real-time tracking of client activity on web sites where clients are either mobile, desktop or automated; provides analysis, reporting of usage, performance and usability of websites; consulting services providing customer support regarding interpretation of analysis in order to provide strategy and insight regarding utilization and design of web sites with respect to analysis provided by the system; computer programming services, for providing custom reporting or analysis specific to an organization's requirements for tracking, analyzing and reporting of the performance, the usability and the usage of websites