The mark consists of In a circular direction beginning clockwise are the words HIGH END, capitalized in the color black, followed by a black dot, at the bottom of the circle from left to right in a counterclockwise position is another black dot followed by the words and numbers FASHION 4 EVERY1 in capitalization, in the center of the circle is a black capitalized letter H with white letters spelling HEFFE vertically on the left side of the H, the letter H is outlined in the color white with black and white lines displayed diagonally across the circle ranging form a lighter white to a dark black.