The mark consists of a bull to the left and a bear to the right, they are facing each other. The words Plattner Asset Management are below the bull and the bear. Plattner Asset is on one line and Management is on its line centered and below Plattner Asset. Plattner is to the left, only the letter P in Plattner has capitalized all the rest of the letters are in lower case. The word asset is to the right of the word Plattner, only the letter A in an asset is capitalized all the rest of the letters are in lower case. The word management is below those two words, only the letter M in management is capitalized all the rest of the letters are in lower case. There is a borderline above the words Plattner Asset and a borderline below the words management. On the borderline above the words Plattner asset and in the middle of the bull and the bear there is a little triangle designed to look like they are balancing. On the borderline below the word management, the line is broken by the lower part of the letter g in the word management.