The mark consists of literal elements "RIVER DOG OUTPOST beer boards good vibes" around the design of a white dog face outlined in black with a black patch over its right eye in the middle of 2 white upward facing paddles with "RIVER" literal element at the top above the dog face and between the paddle blades in black letters outlined in white and with "OUTPOST" literal element in black letters underneath the dog face and inside a white oblong shape with "beer boards good vibes" literal element in black underneath "OUTPOST" literal element and an anchor shape in black between "beer" "boards" and "good" literal elements and with "DOG" literal element at the bottom center between paddle handles in black letters outlined in white and with shading around the wording and design used to show placement.