The mark consists of the Times New Roman capital letter B appears in the negative "cut out" of a square colored field (either navy blue in the positive or cream in the negative) traversed by a gold stylized "Chaos Curve Swoosh" in roughly the shape of an "S". The curve begins with a downward stroke initiating at a point on the left, even with the mid-height and approximately 3/4 of the width of the square field, loops down slightly below and to the left of the square field, turns up and to the right to cross over the lower right corner and weaves behind the B's vertical segment. It continues in front of the horizontal middle portion of the B and over and in front of the approximately 1:00 position of the top half of the upper loop of the letter B. It extends outside the square field at a point approximately 20% of the square's width to the left of the top right corner of the field. The upper loop of the curve extends to the right above the square field and returns slightly back upon itself to end at a point approximately 1/4 of the square field height and 1/2 the width to the right of the square field. The letters EYOND (color to match the square field, capitalized Georgia font that is approximately 1/2 the height of the square field of color) continue to the right, level with the base of the square field, to complete the word BEYOND. The words JUST SMILES (color to match the square field, capitalized Georgia font, same size) are centered below the complete word BEYOND.