The mark consists of A muscular bulldog standing on the letter "Z" of words YARD DOGZ in the lower part of the mark, looking outwardly at viewer. Bulldog is smoking a cigar and maintains an anchor tattoo on left bicep, a construction helmet and spiked collar affixed to a chain that is broke into two seprate pieces whereby, bulldog is pulling second half of chain by left hand. Chain is breaking a section out of the thick square piece of diamond plate by way of the exertion of the chains efforts, facilitated by a point of attachment, a smaller metal plate whereby, the diamond plate consumes the vast majority of the background. The point of attachment maintains a location near the edge of the diamond plate opposite that of the bulldog. Diamond plate is affixed to background by way of four bolt nuts, fashioned in each corner of diamond plate, insinuating attachment.