The mark consists of two distinct words: "the" and "beatrice". "the" is above "beatrice" as to indicate the phrasing to be "the beatrice". "the" is formatted in all capital letters, in relatively small, standard font. It appears as "THE". "beatrice" appears as "Beatrice" in large, cursive font in the center of the mark with a large "B", a "t" with an emphasized top stroke, and an "e" with a curved, swooping end. It here appears with a black background and white letters, but the words and background may appear as any color, or any combination of colors.