The mark consists of the stylized title case word TATER stacked in layers of green, light brown, sienna, dark brown, white and yellow creating a three-dimensional effect and the stylized title case word HEADZ stacked in layers yellow and red also creating a three-dimensional effect. To the right of these words is an open-mouthed anthropomorphized light brown potato with a red tongue wearing a dark brown beard, black glasses, white sleeves and white gloves. The upward raised right arm is carrying a light brown loaded baked potato with red, green and yellow flecks suggesting the ingredients in a loaded baked potato.