The mark consists of three, white circles, outlined in black; around the inside edge of the largest circle there is black writing "The Rudd's Raising Up Black Businesses," then a small black and white graphic of the globe, then "A Black Business Empowerment Initiative"; around the inside edge of the medium circle there is the bolded text "R.U.B.B". in a third color or an intermediate shade of gray, then a black and white graphic of a globe, then the bolded text "Initiative" in a third color or an intermediate shade of gray, then another black and white graphic of a globe; and in the middle of the smallest, center, circle, which is a third color or an intermediate shade of gray, there is the white text "RRI".