The mark consists of first line small font "The" capital letter T brown, remaining letters brown lowercase, large font "Pink" capital letter P pink, remaining letters pink lowercase, second line brown symbol "&" in place of word and , third line "Chocolate" large font capital letter C pink, remaining letters pink lowercase, fourth line a pink line underlining "Chocolate" leading to small font "Shop" capital S brown, remaining letters brown lowercase, brown oval with image of white outline of clothes hanger inside oval, oval touching side of letter k, top of letter t, brown x with a loop showing through white hole on top of brown oval tag design, white background.