The mark consists of a stylized "Art Elf" has a three-pointed orange crown above the "A". The right portion of the "r" is a leaf. The bottom portion of the "t" curls towards left. The "E" is capitalized and has a leaf for the center stroke; the F has a middle stroke that extends towards the left and right of the vertical stroke of the "F"; the left side of the middle stroke of the "F" curls; the upper right corner of the F curls; the bottom of the "F" curls to form a lower case "e" shape that extends below the "E" and the "l"; the short middle stroke of the A begins to the right of the bottom portion of the right stroke of the "A" and bends diagonally toward the left leg of the "A" using the color orange; then a long greenish line extends from the upper portion of the short middle stroke, behind the right stroke of the "A", arcs over the remaining letters, and touches the right side of the middle stroke of the F; the left stroke of the "A" is greenish; the right stroke of the "A" is blueish.