The mark consists of the word "PRovoke" in a sans-serif font, in either black or white against a contrasting background, with the first two letters "P" and "R" always capitalized and in a point size larger than the remainder of the word ("-"ovoke") in lower-case letters (the point size difference being a minimum of 8 points when the word is depicted an overall point size of 28 points or more), with a stylized solid isosceles right triangle resembling an inverted comma, immediately to the left of but not abutting the letter "P", in a contrasting color, with its 90º angle even with the top of the initial "P" and one of its 45º points extending downward approximately one third of the height of the initial "P"; with the word "PRovoke" followed by the word "Media" in the same font as the first word and in the same color as the stylized triangle, with the initial letter "M" capitalized, the rest of the word ("-edia") in lower-case, at a point size making the initial "M" flush with the lower-case "e" in "PRovoke".