Special hotel and restaurant services as part of a program for frequent or preferred guests, namely, personal concierge services for others in the nature of providing customer specific information to meet individual needs; special hotel and restaurant services as part of a program for frequent and preferred guests, namely, personal concierge services for others comprising making requested personal arrangements and reservations, running errands and providing customer-specific information to meet individual needs; personal concierge services for others comprising making requested personal arrangements and reservations with respect to valet parking at all specified venues, special services at specified venues such as restaurants, concerts, art exhibits and shows, sporting events, entertainment shows, comedy shows, music events, and other entertainment attraction events and openings, and invitations to specified events and openings